If it’s spot-on funny, painfully honest, poignant, or simply as close to art as this discipline gets, it goes in our galleria of communications we love.
Talk about reaching your demo. The most brilliant about this idea for “The Last Exorcism” by The Visionaire Group LA is how incisive the media is. What more dead-on place to reach the young male demographic than ChatRoulette?! Get ‘em while their horny. They’ll def tell their friends!
Just saw this one for the first time on AdPulp. It’s the 3rd in a series (from what we remember) created for Malibu Rum by comedy writer/actor Eric Fensler. In our opinion, it’s the funniest of the three, because the mock-morning show setting captures so many info-idioms, including all that super-duper enthusiasm, the convoluted problem-solution logic, and amazed clown-sized smiles. It’s about as stealth a mention for a product as you can get, and truth is, it may work better as a spoof than as an ad. The Mike Morgan character (is that the actor’s real name?) is so damn good, we’d hire him to do the real thing.
Call us elitist, but we love this involved little story created by Google which ran during the 3rd quarter of SB. ‘Parisian Love’ shows Google functionality via a delightful little romance that -yes — requires a little involvement. Doritos it ain’t.
Which is what we found so charming about it. And while the spot yielded tons of online buzz, ricocheting and pinging around the digital echo chamber, this activity did not match its TV effect. Why? You watch slapstick, but you talk over charming. While Doritos took the top 3 of the Nielsen IAG Top 10 most-recalled spots, the Google spot came in 43 of 63 according to USA Today. And, as far as we can tell, didn’t make a single top 10 recalled list.
We say, cheers to Google for showing its human side and for giving viewers a little credit. And in terms of reaching audience, even though it’s not showing up on any of the Most Tweeted lists either, (Snickers and Betty White on top) we’d say Google knows exactly where its buzz is buttered.
We think Betty White has been overexposed a bit. Even more than Abe Vigoda. But in this sweetly simple spot for Snickers by BBDO, she takes a hit for the candy bar and delivers her own snap-back with a touch of believable street sass, completely devoid of any cutesy grandma wink. We think the spot is an inspired way to sell Snickers’ energy promise, no matter how much of a stretch we believe that promise may be.
And we’re not the only one. Nielsen rated it the #1 Best-Liked and the #7 Most-Recalled Super Bowl spot.
We’re really enjoying this spirited bit of animation by TBWA, Paris on behalf of AIDS awareness brought to our attention by the folks at Creativity. First of all, we’re suckers for animation, and second, we love animation that keeps a serious subject light enough to want to follow. Enjoy!
What a great way to use those unsightly old fashioned telephone wires. Done for Panasonic by Saatchi & Saatchi, Indonesia. AD: Audy Sutama CW: Pancaputera. Illustrator: Rudy Harianto of DeadWolf Studio. Thanks to our friends at scaryideas.com for finding this:
An understated emotional ad by The Salvation Army on behalf of their disaster relief efforts. Simple. And sweet. Their site is salvationarmyusa.org.
How delightful that in a business known for its dull charts and diagrams, an insurance company has used diagrams to tell light-hearted tales of woe. Delicious simple visuals, funny little stories, and you know exactly how DEVK fits into the picture.
We love these ads, which we found on scaryideas and tweeted about some time ago. Just wanted to be sure you saw them. Especially those of you who are art directors.
Wish we’d thought of this one for Iams by Saatchi & Saatchi, Sydney. It’s brilliantly simple, memorable, creates dialogue, and can be thrown 40 yards!
You can’t help but spend some time with these simple ads placed at the bottom of shopping bags and in restaurant bill wallets. Created to look like receipts, they shock, and make complete contextual sense. Thanks to our friends at scaryideas for bringing this campaign (done in November ’08) to our attention. Agency Martin/Williams in Minneapolis. Art Director Toby Balai and writer Chris Gault.
