Johnny Walker wins Best of ‘One Show’ but we wonder.
We’re not saying ‘The Man Who Walked Around The World’ is not a great piece of video by BBH/London. And we’re not saying it’s not a smooth piece of choreography. And we’re not saying Robert Carlyle isn’t a natural born story-teller. And we’re not saying we didn’t stay and listen to the entire history of Johnny Walker. We’re just wondering why it won ‘Best of Show’ at this year’s One Show?
Perhaps we’re wondering this because the history of JW and their Walking Guy character is just not that interesting. And perhaps we’re wondering because knowing the history of JW doesn’t really do anything for us to reframe either the scotch or the company. Not that it wasn’t a sweet piece of logistics, but from what we understand, Old Spice’s ‘The Man Your Man Could Smell Like’ (Wieden+Kennedy) was just as much of a production miracle to make (with most transitions happening in-camera). First time we saw that, we wanted to see it again and again. And that spot only won Best TV :30. Maybe it should have taken ‘Best Of’ as well.
May 18th, 2010 at 11:29 am
I concur. I was at the show when “The Man Who Walked Around the World” won best of show. And I remember sitting there in awe, thinking, “Wow, did he just do that in one long take? How did they do it? How many takes?” and stuff. All production marvelings. I like the concept of a man walking while telling the story of the brand, that makes sense. But I wasn’t wowed by the writing and only mildly wowed by the overall idea. Best of show? I agree with Adiocracy — I’ve watched “The Man Your Man Could Smell Like” twenty times (half of those with my wife and 12-year old son) and laugh and recall favorite lines and marvel at the production every single time. Hey, Adiocracy, can you post that spot? Everybody should see it.